Use a Sales Wedge to Close With a Big Customer - OPEN Forum

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The Wedge: How to Stop Selling and Start Winning

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  • TAG : Golf Wedges | PGA TOUR Super store
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  • "21-year relationship BUSTED! Through the use of The Wedge Sales Process we broke up a 21 year relationship that a CEO of a large non-profit had with his current insurance broker."
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    Within the wedge market, Titleist's Vokey brand is a strong number one, while Cleveland and Callaway are currently fighting for second. Callaway leads in dollars despite the fact Cleveland sells more units (a good chunk of Cleveland's wedge sales are for less than $100 a pop). The brand itself has been in decline since its HiBore heyday, and the purchase by Dunlop Sports (parent of Srixon) for a relative song in late 2007 has done little to stem the tide.

  • "21-year relationship BUSTED! Through the use of The Wedge Sales Process we broke up a 21 year relationship that a CEO of a large non-profit had with his current insurance broker."
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    The U.S. Golf Association's new rule about grooves on wedges means existing versions of those clubs will not be made after this year. As a result, Golfsmith's wedge sales are up more than 22 percent year to date, Chief Executive Officer Martin Hanaka said.

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